Beverly Stone established Aina Moja in 1997 as a small business venture aimed at assisting artists in the country of Kenya, Africa. Beverly's interest in Kenya stems from her time spent teaching there as a volunteer for the Teachers for Africa Program. While teaching, she saw a great need for social, economic and educational opportunities for the people of Kenya. She felt that one way to advance the standard of living for people there was to sell their products abroad. Artists whose products are sold through Aina Moja receive fair market value for their goods. This enhances the awareness of their goods and products, increases their sales, and advances their standard of living.

In 1999, Beverly founded Expanding Opportunities as a non-profit organization with the greater mission of assisting all underprivileged people beginning in the country of Kenya, Africa. In January of 2000, Aina Moja was sold to Expanding Opportunities as a means of earning funds to assist in its mission. The profit that is earned from Aina Moja sales goes to Expanding Opportunities. The money is then used in the different programs of Expanding Opportunities, with a current focus on the Street Children Fund, Distance Learning Centers, and the STEMS project.